FORWARD JANESVILLE
2007 WOMAN OF EXCELLENCE AWARD
TERRI S. ROESSLER BIO 

Terri is the chief executive officer and the chief financial officer of United Alloy Inc., a $13M regional metal fabrication and powder painting manufacturer here in Janesville. United Alloy just celebrated its 10th year in business, and the production of its 25,000 power generation fuel tank. Terri has held the CFO position since her start at United Alloy in 2004, and was quickly promoted to CEO after 7 months on the job. She has spent virtually her entire career in manufacturing.

Terri grew up in Albany and graduated salutatorian of Albany High School class of 1981 – she served as class president, 3 of those 4 years. She earned a bachelor of business administration from UW Oshkosh in 1985, with a double major in accounting and finance, and an economics minor. Terri graduated from UW Whitewater in December 1999, with her master’s of business administration degree, majoring in marketing. Terri has lived in Evansville her entire career, where she has raised her family. She is married to Gary, a quality assurance technician for Charter Communications, and has two children, Jasen, 26, an IT professional, and Markus, 19, a freshman at UW-Oshkosh.

Terri Roessler’s career has taken her through every discipline in a company: from production to quality, finance, and marketing. With a strong entrepreneurial spirit and determination to make a true difference in her community, Terri takes a fresh approach to the world of business. Unwilling to rely on traditional employment practices, Terri is constantly seeking alternative ways of conducting business, especially when it comes to empowering workers with control of their and their company’s destiny. Held accountable to the company’s most important stakeholder, the Janesville community, Terri was instrumental in abolishing the idea of traditional supervisors in the workplace and incorporating a true production team environment at United Alloy. While some area manufacturers have been forced to close their doors, United Alloy is one Janesville company experiencing growing pains.

Terri’s business accomplishments include:

• Developed and implemented a comprehensive compensation program for United Alloy’s hourly production employees – this program integrated the elimination of traditional supervisors, and outlined expectations from both a skillset and a behavioral standpoint
• This program was recognized by the Wisconsin Department of Commerce and personal visit from Governor Doyle – United Alloy was awarded a $250K tax credit
• In conjunction with the implementation of the compensation program, UAI reduced actual direct labor costs by over 30%, from 18.5% of sales down to 12.9% of sales in less than a year Improved profitability by 500% first full year under Terri’s direction

In addition Terri has been involved in the following:

• She has served on Blackhawk Technical College’s Accounting Advisory Board
• She assisted in the development of the Integrated Science and Business Major at UW Whitewater, and authored a case study for the related text book
• Assisted the city of Evansville with their Smart Growth planning process
• Volunteered as financial secretary at St. John’s Lutheran Church in Evansville